Everything you need to know about SEO & Top 4 ways to Improve Your Organic Ranking

This article will teach you all about Search Engine Optimization, and how to optimize your website for search engines. It will cover the basics of what SEO is, how it affects small businesses, how to use data from analytics to better optimize your page for visitors and search engines alike, and more!

If you don’t know much about SEO yet but are interested in learning about it (and getting a high ranking in Google), this post is perfect for you. It covers the basics of what SEO is, how it affects small businesses, how to use data from analytics to better optimize your page for visitors and search engines alike, and more!

But first – what is SEO? Is that just another annoying abbreviation that no one really knows the meaning of? No – SEO stands for Search Engine Optimization. It’s basically a way to ensure that your website ranks at the top of search engine result pages. You see, Google (and all the other search engines) want to offer their users high-quality results when they use their search engines. Obviously, this is important because if people are using Google to find high-quality websites, they will use them more often in the future. So Google needs to only display high-quality websites in their search engines.

What does it mean to be a high-quality site? Well, there are myriad factors that determine if a website is considered high-quality or not. But generally speaking, high-quality sites are well designed, easy to use and navigate, relevant to the search terms being searched for, contain useful and original content (such as blog posts), and have excellent meta tags and page titles. In addition, when you do a search for something on Google (or Bing), the results must be relevant to what you’re searching for. So if your business is looking for a particular product, the search results must suggest products that are relevant to your business. This way users will be able to find what they’re looking for quickly and easily.

Let’s take a look at how SEO affects small businesses.

Small Businesses Need SEO

The above example shows you exactly why it is important for small businesses to optimize their websites for Google and other major search engines. Having a profile on Google or another major search engine is one of the most effective ways to build customer loyalty, increase your brand awareness, and reach out to potential customers (whether those people find you on Google or not).

It’s so frustrating when you have a great website with an amazing product, but for some reason, it never breaks into the top ten searches. It’s also really tough to figure out why your competitors rank higher than you do.

That’s why this post is designed to help you identify and fix the mistakes that can hurt your site ranking. If you can fix these mistakes, then you’ll be able to improve your organic keyword rankings and see positive SEO results.

Let’s get started by heading over to the list of 4 Top Ways to Improve Your Organic Ranking:

1. Have Mobile-Friendly Written Content

Mobile search engine users have high expectations from websites, so having mobile-friendly content is crucial if you want users to visit your site. The more visitors you have, the more likely you’ll rank in the top of the organic search results.  ( Source ) The highest organic keywords are typically those that have a high consumer demand and this can be achieved by providing relevant content that has been optimized for mobile devices.

2. Prioritize Local Keywords

Focus on local keywords to get your business name in front of as many people as possible. This also allows you to generate more traffic to your site, which gives you the best chance at ranking well with Google.  ( Source ) If your business is a small one, then don’t always rely on the larger keywords – the micro phrases can really move your site up the rankings.

3. Build Links From Brand-Relevant Pages

When it comes to links, it’s essential that they’re from brand-relevant sites. Don’t go after any old backlinks, instead focus on getting links from sites that are similar to yours and already have Trust Rank. The main idea here is to have as many quality links pointing to your site as possible.

4. Use A Clickable Title Tag & Meta Description

Having a click-friendly title tag and meta description can really increase the number of people that click on your site in the organic search results, which will also help you rank higher.  ( Source ) It’s vital that you use specific keywords in the title tag and meta description that are relevant to your target keyword. This will help draw more traffic to your site and make you more visible in the SERP.